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Adidas and Nike World Cup commercial business case for war grudges 14/07/2010 9:00:06 Read 41 Comments 0 Font Size: large, medium
Nike and Adidas World Cup commercial war resentment
World Cup is on two fronts, Air Max 97 on field maneuvers of the players, the field of competition is now, fighting against the players in a technical field, the field while under the spell of merchants money and cunning.
Although the absence of the World Cup in China, but the whole fight global marketing Cup is already the size of cities across China.
World Cup 2006 in Germany a few months, Adidas CEO Herbert Hainer has been received in Germany Horst Schmidt, Nike Air Max FIFA Secretary phone: Nike is to dig "up a wall", to replace you as the exclusive sponsor of the national team.
"This has to be!" The sea of emergency. From 1954, the German team Adidas was the exclusive sponsor. At that time, FIFA has also forbidden to wear advertising sports team logo, the West Germany team nearest to wear Adidas shoes. Thus, Nike, Adidas, they will not allow copy of their house, so in one fell swoop would be the sponsorship of Germany has doubled to 20 million euros per year, and finally pushed the Nike "winkle" attempt.
Later, Hainer said with a smile: "Our defense is very beautiful."
Soon the 2010 World Cup was launched in South Africa will soon be opened in most of the fighting arena of 32 major sites and, finally, under the brand of infighting, the World Cup is PK their main stage once every four years, the angle of attack "is just a warmup before the race, with the World Cup approaching, Air jordan real fun comes into play.
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